Nfc tag illustrator graphic design software free download
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NFC enables consumers to save time on a number of micro tasks. The new adidas Telstar match ball for the 2018 World Cup has an NFC tag inside it.
#Nfc tag illustrator graphic design software free download code
An NFC tag holds information similar to a QR code but does not require a user to look through the viewfinder on their phone… they just unlock their phone, tap, and they’re on their way. You may be thinking that sounds a lot like a QR code. With the right software, and hardware, the owner of the stickers can encode information onto the chip so that, when tapped with a smartphone, the information programmed will be displayed on the users smartphone screen. They are effectively a sticker with a chip on them. Within the realm of NFC there are these groovy little stickers called NFC tags. In a world with so much competition, how does one compete? Well, in a word, you innovate.
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It can be as simple as drawing them in to “learn more” or enticing for further interaction with “this product is the best in its class… find out how”. What we are going to discuss is NFC in marketing.Įffective marketing is all about capturing your audience, but not only that it’s providing a “call to action” that is tempting enough for the customer to take that next step, by adding some form of value (or perceived value). However, all of these examples are in relation to electronic payments. Visa payWave, Mastercard paypass, and Apple Pay are all examples of brands using this technology. It’s a close proximity protocol…more widely known as “tap and go”. NFC: powering up the “call to action” - via Visa payWaveĪs a quick intro: NFC is an abbreviation of Near Field Communication. Can you even fathom that? I find it difficult but it does indicate that you need to keep abreast of what’s going on in the way of technology now, and into the future.įor this particular article we’re going to focus on one significant piece of technology that can easily be integrated into a hardcopy offering. What’s the next chapter going to look like? Who knows… but what I do know is that it’s estimated that our intuitive perspective of technological advancement in the next 5 years is 32 times that of today, and in 10 years is 1,000 times. These technologies are all about speeding up process, hacking life if you will. Think about the terms being used today… Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR), Near Field Communication (NFC).
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So what’s next? It’s where the lines between the internet and our offline reality blur so much it becomes one giant ecosystem. When the internet broke out onto the scene that was World 2.0 (offline + online). The next tech wave - Robot logo design by C1k.Įver heard of Smart Cities? Yes? No? Maybe? Well basically think about pre-internet being World 1.0 (offline ONLY). That world can be summed up with three little letters… NFC. A world where the consumer is excited, enthralled, enticed. So consumers can experience a world beyond what’s just in front of them. Effectively taking paper products and making them smart paper products. That’s right… posters, flyers, retail displays, business cards. I’m talking about technology integrated into hardcopy materials. And that is technology that’s integrated into your designs. We only have to look at the online design market places, changes from design packaged as software moved to the cloud, and the expanding of designer toolboxes as many designers effectively become “one stop shops.”īut, I’m here to talk to you about something a little bit left of centre. So why am I banging on about technology and design in the same breath like it’s something new? Of course design has evolved. Both design and technology must be simple for the user to engage with, they both must have clarity of purpose, and both must push the boundaries to get us thinking, discussing, and evolving. I chose both these quotes to start this piece for 3 take away words I want you to remember:Īll three could be used in the pursuit of great design, or great technology. The second quote is from Albert Einstein.
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The first quote you may recognise from Lindon Leader who’s famed designs include FedEx, Disney, and Hawaiian Airlines. For knowledge is limited, whereas imagination embraces world, stimulating progress, giving birth to evolution”
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“Imagination is more important than knowledge. Great design is born of those two things.” “I strive for two things in design: simplicity and clarity.